Business Model & Value Proposition Canvas

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Business Model & Value Proposition Canvas

Use the collaboration frameworks recommended by Strategyzer to create market-leading Business Models and Value Propositions that create superior product-market fit.
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VPD_book_coverAlexander Osterwalder and Yves Pigneur‘s book Business Model Generation revolutionized how we model our businesses: by creating a simple, yet effective canvas that describes a business’s core elements on a single page. Since the Business Model Canvas’s launch, we’ve learned that fast, iterative business modeling is essential for Lean Startups and customer development.

The Strategyzer team’s ground-breaking work continues in Value Proposition Design, which enables business to improve product-market fit by deeply understanding market needs. We’re extremely pleased the book includes three Conteneo Collaboration Frameworks: Product Box, Speed Boat, and Buy a Feature.

While the Business Model Canvas and Value Proposition Canvas are powerful tools, some project teams still struggle to leverage them, however. Sometimes the mistakes are easily identified, as when a team glosses over their pricing model and inadvertently creates outlandish revenue models. Other times the mistakes are catastrophic, such as when teams forego collaborating with their customers and simply assume they understand customer pains and gains or try to uncover them through a simple survey.

Our Business Model Canvas and Value Proposition Canvas consulting services leverage the Conteneo Collaboration Cloud to build canvases that will propel your business. We’ll ework with you, so that you can be certain your developing the organizational skill to continue scaling your business.

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Engagement Details

Conteneo’s Business Model Canvas Development and Value Proposition Canvas Services are multi-week engagements that leverage the Conteneo Collaboration Cloud. Our services are are tailored to meet your needs and designed so that your team can continue to use these powerful tools after the engagement is complete. A dedicated Conteneo Collaboration Architect (CCA) will guide you through the following:

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Assessment

Your CCA will meet with your team to identify their degree of familiarity with the Canvas and develop a training and implementation plan tuned to your needs. This plan will typically include phases outlined here.

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Training

Your CCA will conduct one or more training sessions to orient the project team on the canvases and how to leverage the Conteneo Collaboration Cloud to gather the insights needed to develop them.

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Research

We’ll leverage the Conteneo Collaboration Cloud and strategic decision-making frameworks to gather primary data on how your customers and stakeholders want your products and services to evolve.

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Canvas Jam

Preparation and research come together in a one-day jam in which business leaders come together for an intense day of canvas development. We’ll generate dozens to hundreds of canvases and narrow them down to the best of the best for tuning.

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Canvas Tuning

Following the jam, Conteneo’s CCA team will collaborate with your team over a 2-4 week period to ensure that any outstanding questions identified during the jam are answered. This may entail such things as further refinement of economic models, additional research with customers, or development of market hypotheses.

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Build the Business!

Of course, the goal of creating a canvas is not the canvas. The goal is to leverage it to build a better business. We’ll ensure that the end of this engagement is the beginning of your next step to greater business success.

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Outcomes

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Conteneo’s Business Model and Value Proposition Canvas development services helps you create the services you need to be successful. Outcomes include:

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  • Deep, thorough and generative knowledge of the Business Model and Value Proposition Canvases.
  • Vastly increased understanding of unmet market needs and market opportunities.
  • A repeatable, scalable process for building your and maintaining your canvases.
  • Increased cohesion and unity within and among your business leaders.

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[testimonial name=’Alexander Osterwalder, Strategyzer’ name_color=” position=” position_color=” background_color=” avatar_link=”]
We included three Innovation Games [Collaboration Frameworks] in Value Proposition Design.  The methodolgy was popularized by Luke Hohmann to help you design better value propositions by collaborating with your (potential) customers. They can be used online or in-person, and in various ways.
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Ready to Collaborate?

Ready to take action? Need more information? Get in touch.

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