Agile Roadmaps

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Agile Roadmaps

Roadmaps are the critical glue that links strategy to tactics on agile teams. Conteneo has helped dozens of companies create market-driven product roadmaps that drive high-impact business results. Find out how we can help you.

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IMG_9199Agile roadmaps are the critical glue that links strategy to tactics in an agile team. In 2003 Luke Hohmann published the first pattern language for strategic, market-driven product roadmapping in  Beyond Software Architecture. Since then some agile methods have claimed that roadmaps are unnecessary—that all work can be prioritized through a backlog.

This approach is problematic, especially in enterprise B2B and IT. Strategic customers and partners not only need to know where you’re headed, but they want to help you to shape a future that has mutually beneficial outcomes. More importantly, too many agile approaches over-emphasize production, without an understanding of the market events and rhythms that create beneficial results.

Agile teams need roadmaps because a backlog alone doesn’t provide the team with the same shared context that’s gained from knowing the product’s path over 6, 12, 18 months. And without the collaboration that creates a sustainable solution, product and marketing managers can’t leverage the wisdom and creativity of their agile teams.

Since 2010, Conteneo has helped dozens of companies create successful, market-driven roadmaps. Our method includes collaborating with customers, partners, suppliers and internal stakeholders to ensure their agile development efforts hit market windows, creating a coherent process for prioritizing the near-term backlog, all while helping the organization maintain its focus on the future.

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Engagement Details

Conteneo’s agile roadmapping service is a 4 – 6 week engagement that leverages the Conteneo Collaboration Cloud to create high-impact, market-driven roadmaps. A dedicated Conteneo Collaboration Architect (CCA) will guide you through the following:

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Preparation

The CCA gathers existing roadmaps to develop a baseline understanding of how roadmaps are created and leveraged within your organization. We’ll also conduct an internal audit to assess what’s working and what can be improved. We’ll then identify customers and stakeholders to participate in the research phase of the engagement.

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Research

We’ll leverage the Conteneo Collaboration Cloud and strategic decision-making frameworks to gather primary data on how your customers and stakeholders want your products and services to evolve.

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Roadmap Jam

Preparation and research come together in a one-day roadmap jam in which product management, product marketing, technical and other senior business leaders come together for an intense day of collaboration to develop draft roadmaps.

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Roadmap Tuning

Following the roadmap jam, Conteneo’s CCA team will collaborate with your team over a 2-4 week period to ensure that any outstanding questions identified during the roadmap jam are answered. And while none of us can predict the future, all organizations benefit when they have clarity on their strategic objectives.

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Finalize & Establish Regeneration Process

In this last phase, we’ll finalize and publish your roadmap and establish regeneration processes to ensure that it continues to evolve to meet customer needs.

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Outcomes

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Conteneo’s agile roadmapping service gives you the deliverables and guidance you need to be successful. Outcomes include:

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  • A high-impact, market-driven roadmap that stands alone and can serve as the needed source content for portfolio management.
  • Vastly increased understanding of unmet market needs and market opportunities.
  • A repeatable, scalable process for not only building your roadmap, but maintaining it.
  • Increased cohesion and unity within the product and service teams—simply put, a team who knows they want to build this!

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[testimonial name=’Ian Culling, ‘ name_color=” position=’VersionOne’ position_color=” background_color=” avatar_link=”]
Our customers really enjoyed the experience and appreciated the opportunity to have influence on our roadmap and priorities … The rich information captured during the forum helped us understand the basis for that prioritization. The conclusions and recommendations derived from the results were incredibly insightful.
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Ready to Collaborate?

Ready to take action? Need more information? Get in touch.

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