Conteneo | Real Work through Games

What We Do

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Develop Actionable Strategy

Your company’s success is driven by its strategic vision—ensuring product lines, services and initiatives align with market demand and conditions. From portfolio prioritization to strategic roadmapping, Conteneo’s SaaS software and collaboration ecosystem enable executive teams and business leaders to collaborate across time zones and divisions to define and execute strategies that take advantage of emerging trends and significant unmet opportunities.

Case Study

Create Breakthrough Products

Creating and nurturing breakthrough products begins and ends with customer understanding. Conteneo’s proprietary collaborative play engine and ecosystem enable you to quickly and easily generate the deep insights that spur innovation and take advantage of rich customer feedback. The result is successful products and services, delivered on time and budget, that make your users say “Wow!”.

Case Study

“We gained valuable insight into how an international customer interacts with our products — from the web to software purchase/download to documentation. Using games was a fun way of extracting serious ideas and it allowed people to be more creative and free in their thinking.” –Janice Campbell, Adobe

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Simplify Complex Sales

In sales, it’s all about closing deals. It’s also all about building relationships. Winning in sales begins with understanding how your products and services align with your customers’ desires. Conteneo’s Unified Collaboration™ Solutions transform sales into a partnership that rapidly builds alignment and understanding, enabling strategic sales teams to close bigger, more complex sales — faster.

Case Study

In the first year, more than a 1,000 IT executives have played Serena Software’s version of Knowsy for Sales. The game has yielded 14 opportunities and generated $4 million in Serena’s pipeline.

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Discover Critical Insights

Marketing leaders need actionable user insights that create significant competitive advantage. And, ethnography and other market research techniques don’t always deliver. Conteneo’s proprietary social game technology and techniques uncovers your customers’ and users’ deepest preferences, values, emotions and other behavioral drivers . . . in real-time, in person or across the globe.

Case Study


Great companies power their epic wins with Conteneo. We invite you to join them.

Our Cred

We’re transforming how companies work with our proprietary, enterprise-class SaaS platform. We bring together collaboration, serious games and expert insight to jumpstart your success.

Proprietary Collaboration Engine

Conteneo’s proprietary, enterprise class SaaS platform offers on-demand access in a secure and scalable manner, along with rich analytics and downloadable reports of game results—enabling you to easily tap into your customers’ and employee’s creativity and insight through collaboration and game play.

Science of
Social Play

Our team of scientists, academics, and practitioners have applied a range of disciplines (from cognitive science to evolutionary psychology) into our Unified Collaboration™ Solutions. Rooted in science and practice, our proprietary SaaS engine and carefully designed solutions consistently deliver better and more measurable results than traditional meeting techniques. And research backs up practice:

Read more about the Karlsruhe Institute of Technology and University Oulu’s ongoing studies of our techniques.

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Expert Talent

The Conteneo team and our Certified Collaboration Amplifiers have been at the forefront of using games and play-based activities to do real work for more than a decade. We have the know-how and experience to help you produce epic wins:

Deep experience working with organizations of all sizes—startups to the Fortune 500—and across verticals such as Finance, IT, Telecom, Consumer Packaged Goods, Media, Market Research and much more.

Global: 100s of Certified Collaboration Amplifiers, Qualified Instructors and skilled consultants in the North America, South America, Europe, Asia, Africa and Australia.

Client Wins

We help real companies do real work better through the science of play, and count such companies as Daimler Financial, Reed Elsevier, Cisco, Yahoo!, Rackspace, Adobe as clients. Find out how we can help you superpower your organization with unified collaboration.


Learn how our customers create epic wins.

  • “Innovation Games® Online helped our global team prioritize our project portfolio. The games helped us understand global priorities, the reasons behind these priorities, and critical project requirements. And, our employees enjoyed the process!”

    Kara Jarawala, HP

  • “Using Innovation Games at our Technical Advisory Council meetings have not only provided us with wonderful insights regarding product strategies, requirements and new market opportunities, but more importantly, the games have given our customers new and creative ways to provide feedback in a way that they enjoy.”

    Neal Starling, VP Sales & Service, Emerson Climate Technologies

  • “The game mechanism helped us look at strategy from a different perspective. For example, in strategy, you need to look at what could happen, what would happen. The games helped us visualize these scenarios; they helped us model the future.”

    Francis Tsang, Senior Director of Globalization, Adobe

Our Brands

Our brands super power teams to create epic wins – in Sales, Strategy, Market Research, Innovation & Development.

Read the book that started it all …

Innovation Games: Creating Breakthrough Products through Collaborative Play is the seminal text for on using collaborative play to produce business success. Published in 2006, Luke Hohmann’s book was considered “too radical” for some publishers, but based on the popularity of serious games and gamification, theory has finally caught up to practice.

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What’s Up

The latest news, events, publications and more.


e-book_ProjectPrioritization_cover_smallFirst Epic Win Playbook Published!

Check out the first Epic Win playbook in our series on how collaborative games can help organizations tackle (and vanquish!) enduring business problems. Luke Hohmann’s How to Prioritize Your Project Portfolio Using Conteneo Collaboration Games takes on the problems around prioritization, with a practical, how-to approach on prioritization though collaboration games. The eBook doesn’t just offer “advice” and best “practices”, but provides a series of “plays” that you can easily adapt for your business.




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Get in Touch

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Conteneo Headquarters

480 San Antonio Road, Suite 202
Mountain View, CA 94040
United States


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